Social Media Marketing (SMM)

This course will enhance your chances to shine in the digital marketing industry by learning about social media marketing. The primary objective of a Social Media Marketing Course is to equip participants with the knowledge and skills necessary to leverage social media effectively for marketing and business growth.

Course Outline

  •   Introduction of Social Media Marketing
  •   Social Media Strategy and Planning
  •   Building Brand Awareness on Social media
  •   Types of Content to Post and Promote
  •   Creating Facebook Marketing Strategy
  •   Community Building on Facebook
  •   Instagram Marketing
  •   Twitter Marketing Strategy
  •   LinkedIn for B2B Lead Generation
  •   YouTube Video Optimization
  •   Pinterest Marketing
  •   Social Media Management Tools
  •   Social Media Measurement and Reporting


As such, there are no formal pre-requisites to pursue this course. However, candidates need to have a basic understanding of computer and the internet. Additionally, some experience using social media platforms such as Facebook and YouTube is highly recommended.


IP Expert provides more than 17 digital marketing certifications to the students. Out of those, nine are from Google, three Hubspot certifications; one Facebook certification, one Bing certification, and the rest are from affiliated vendors in the industry. You also get a Social media marketing (SMM) certification once you pass a online exam from IP Expert.

We make sure that all our students are well-trained before they appear for the exam. Our team of professionals helps you with the registration process as well. You can link your digital certification badge to all your social media profiles, especially LinkedIn to tell the world what you have achieved.

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What Will You Learn?

In this course, you will learn various aspects of social media marketing, such as creating and managing social media accounts, developing content strategies, understanding audience targeting, and implementing best practices to promote products and services on platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, and others.

  •   Understand the basics of social media platforms, their unique features, and how to use them.
  •   Learn how to create and optimize content on each social media platform including images, posts and videos.
  •   Identifying your target audience to deliver content that aligns with your brand and useful to them.
  •   Understand effective engagement strategies to interact with followers and build a community around your brand.
  •   Learn how to measure the success of your social media marketing efforts.
  •   Understand the concept of influencer marketing and how to extend your brand's reach and credibility using it.
  •   Understand how brands can promote affiliate marketing through social media

How you’ll benefit?

  •   Social media marketing is a Demand Skillset in today's digital world.
  •   Businesses are realizing the power of social media marketing in reaching their desired audiences, and hence they are looking for qualified and certified social media professionals.
  •   This course open doors to high-salaried jobs in India and worldwide beginning from Rs 3 lakhs per annum. With experience It may lead to roles with greater responsibilities and higher salaries.
  •   Every niche in digital marketing is interlinked and hence if you are a content writer or an SEO expert, then getting SMO certified will work wonders for you in terms of career benefits.
  •   After Completing this course you can choose one social media platform and increase your expertise in it or you can just simply be a jack of all social media handles
  •   For aspiring entrepreneurs, social media marketing skills are Necessary for promoting and growing their businesses on social media platforms.

100% JOB Guarantee

Everything said, we provide a 100% job guarantee in writing to our students. We work with multinational companies and have an unmatched track record of placing our students in renowned workplaces. Our Human Resource team works day and night to build links with the major multinational companies. As of now, IP Expert arranges personalized interviews with companies like HCL, TCS, Accenture, Ericsson, Aricent, Tech Mahindra, Wipro, Infosys, among others in the IT field. That said, SMO is something that is required by all companies with internet presence so we have tied up with multinationals in several domains including FMCG, health, automobiles, digital marketing, among others. Being one of the best SMM training institutes in India, we have ensured that our placement team is refined and, on their toes, always.

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Learn from the experts

Our trainers are industry experts and certified professionals with years of hands-on experience. They provide invaluable insights, the latest trends, and practical knowledge directly from the live project.


IP Expert offers flexible batch timings for students and working professionals. We provide full time as well as part time courses on weekdays and weekends. You can also enroll for our Social media marketing online course .

Hands-on Project Training

Our program ensures that students have experience handling multiple live projects by the time they complete the course. They successfully finish at least 20 real-life industry-based projects to thrive in the field of Social meadia marketing.

Authentic study material

While our course content is based on Google guidelines, we provide professionally designed complete study material including textbook, workbooks and course videos.

Earn a Certificate

When you finish your course training and complete your project, you will earn a certificate from IP Expert. This certificate will add value to your resume and make you stand out in the digital marketing industry.


We provide a written guarantee that each and every student of ours will be placed in renowned IT firms. We also make sure that we train our students with the English speaking and Interview handling classes for better job opportunity.