Google Ads course & Certification

The Google Ads course is designed to help individuals, marketers, and entrepreneurs master the art of effectively using Google Ads to reach their target audience, boost website traffic, and generate valuable leads for their businesses. In this course, you will learn how to create an account on Google Ads, structure your first campaign, set up conversion tracking, identify relevant audiences, set up bids and budgets, and much more.

Course Outline

  •   Fundamentals of Google Ads
  •   Setting Up Your PPC Strategy
  •   Keywords and Match Types
  •   Setting up google ads account
  •   Creating Text and Search Ads
  •   Advanced Ad Features
  •   Googe Ads Extensions
  •   Campaign Types Budget and Reach
  •   Optimizing Your Account
  •   Display Text Ads
  •   YouTube and Video Ads
  •   Setting And Measuring Goals
  •   Working with Quality Score
  •   Reporting and Testing


As such, there are no formal pre-requisites to pursue this course. However, the candidate needs to have a basic understanding of computer science and Internet. Also, before taking up the exam, it is necessary to be thorough with the exam topics.


IP Expert provides more than 17 digital marketing certifications to the students. Out of those, nine are from Google, three Hubspot certifications; one Facebook certification, one Bing certification, and the rest are from affiliated vendors in the industry. You also get a Google ads expert certification once you pass a online exam from IP Expert.

We make sure that all our students are well-trained before they appear for the exam. Our team of professionals helps you with the registration process as well. You can link your digital certification badge to all your social media profiles, especially LinkedIn to tell the world what you have achieved.

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What Will You Learn?

Google Ads course educates businesses and advertisers to display their ads on various google platforms such as search results pages, YouTube, partner websites, and mobile apps. In this course, you will learn the following key topics:

  •   Learn the basics of Google Ads, its benefits, and how it works.
  •   Learn how to create and setting up a Google Ads account.
  •   Understand keyword research and how to identify relevant and effective keywords for your ads.
  •   Learn how to design and create an ad campaign that gives a boost to your businesses
  •   Learn how to target specific audiences based on various factors such as locations, demographics, and interests
  •   Know the best practices, tools and techniques to rank your Ad on search engine result page.
  •   Understand how the ad auction works and how the Quality Score affects ad ranking and costs
  •   Learn how to analyze and optimize the performance of ads to achieve better results.

How you’ll benefit?

  •   Google Ads is one of the most popular platforms used by businesses to promote their products. Now, with the number of online businesses increasing minute by minute, you can understand how many opportunities would be there for you being a Google Ads professional.
  •   With Google Ads certification, you demonstrate credibility, knowledge, and skill in a specialized niche and hence you open doors to a lot of job opportunities.
  •   Once you add the certification to your profile, it automatically tells the employers that you have the ability to handle Google Ads campaigns with ease and effectively benefit their products and services.
  •   This certification is a highly valued and globally recognized. Once you get certified, you can earn amazing monetary benefits. You can sit at home and earn lakhs of rupees by freelancing for various websites.
  •   Being a certified Google Ads professional adds value to your resume and multinationals companies come up with handsome packages to hire you. you can earn as much as Rs 10 lakhs per annum if you are certified in this field.

100% JOB Guarantee

Everything said, we provide a 100% job guarantee in writing to our students. We work with multinational companies and have an unmatched track record of placing our students in renowned workplaces. Our Human Resource team works day and night to build links with the major multinational companies. As of now, IP Expert arranges personalized interviews with companies like HCL, TCS, Accenture, Ericsson, Aricent, Tech Mahindra, Wipro, Infosys, among others in the IT field. That said, Google ads is something that is required by all companies with internet presence so we have tied up with multinationals in several domains including FMCG, health, automobiles, digital marketing, among others. Being one of the best Google ads training institutes in India, we have ensured that our placement team is refined and, on their toes, always.

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Learn from the experts

Our trainers are industry experts and certified professionals with years of hands-on experience. They provide invaluable insights, latest trends, and practical knowledge directly from the live project.


IP Expert offers flexible batch timings for students and working professionals. We provide full time as well as part time courses on weekdays and weekends. You can also enroll for our Google ads online course .

Hands-on Project Training

Our program ensures that students have experience handling multiple live projects by the time they complete the course. They successfully finish at least 20 real-life industry-based projects to thrive in the field of google advertising.

Authentic study material

While our course content is based on Google guidelines, we provide professionally designed complete study material including textbook, workbooks and course videos.

Earn a Certificate

When you finish your course training and complete your project, you will earn a certificate from IP Expert. This certificate will add value to your resume and make you stand out in the digital marketing industry.


We provide a written guarantee that each and every student of ours will be placed in renowned IT firms. We also make sure that we train our students with the English speaking and Interview handling classes for better job opportunity.