Web Analytics

Web Analytics is the process of collecting, processing, and analyzing of website data of any business. This is used by all online businesses as they keep track of daily, weekly, and monthly performances of the website. To understand web analytics requires utter dedication as it is not an easy business as it may seem like. Google Analytics is one of the most preferred tools for web analytics, IP Expert trains the students in the nitty-gritties and complexities of it. We also delve into understanding Google Tag manager.

Course Outline

  •   Introduction to Digital Analytics
  •   Data Analysis Fundamentals
  •   Getting started with Google Analytics
  •   Accounts, profiles, and users
  •   Enabling Capabilites
  •   Managing Analytics
  •   Audience
  •   Acquisition
  •   Behavior
  •   Conversions Onboarding


As such, there are no formal pre-requisites to pursue this course. However, the candidate needs to have a basic understanding of computer science and Internet. Also, before taking up the exam, it is necessary to be thorough with the exam topics.


IP Expert provides more than 17 digital marketing certifications to the students. Out of those, nine are from Google, three Hubspot certifications; one Facebook certification, one Bing certification, and the rest are from affiliated vendors in the industry. You also get a Web analytics expert certification once you pass a simple exam from IP Expert. We make sure that all our students are well-trained before they appear for the exam. Our team of professionals helps you with the registration process as well. You can link your digital certification badge to all your social media profiles, especially LinkedIn to tell the world what you have achieved.

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What Will You Learn?

During the Web analytics training course, you will understand how to analyze the website data using Google analytics. From setting up an account on Google analytics to understanding full reports of the website data, the web analytics course will take you to a wholesome road to understanding web analytics for businesses. You will also learn how to measure Ad campaigns, custom campaigns and track them with URL builder. This brings you an amazing opportunity on how to analyze traffic on any website whether big or small. During the course, you will also learn about audience reports, acquisition reports, and behavior reports in Google analytics. Besides, you will also understand how Google Tag manager is beneficial for businesses and how to operate them to easily generate tags for large business websites.

Learning Web analytics opens doors to ample of opportunities in multinational companies. IP Expert has hired the industry best trainers who have more than 10 years of experience in Web analytics industry working with multinationals. During the online and offline training, students get to have hands on experience in operating Google analytics and Google Tag manager. They also get to work on Web analytics projects with several multinationals. Once they complete the certification, students get a chance to work on handsome packages in the industry.

  •   Learn how to set up Google analytics and navigate through dashboard
  •   Understand how to track campaign performances
  •   Learn the common terms and units used in Google analytics
  •   Know how to generate and read basic reports on Google analytics
  •   Learn how to operate Google tag manager
  •   Understand how to effectively track the website data and traffic
  •   Understand how to effectively track the website data and traffic

How you’ll benefit?

  •   Earn a number of certifications in Web analytics that will add value to your resume
  •   Google Analytics is one of the most widely recognized software in the market and is used by big and small businesses to engage with a wider audience
  •   Businesses are looking for Web analytics certified professionals who can make a significant difference in their performance
  •   A Google Analytics certificate helps you in building your resume and LinkedIN profile
  •   While there are a lot of people who are skilled in individual digital marketing tactics like SEO like social media, affiliate email but there are very few who are certified in web analytics and hence to create that differentiation
  •   With Google Analytics certification in hand, you can earn as much as Rs 10 lakhs and even more with experience
  •   You can utilize the Web analytics skills for your own small business or freelancing work
  •   If you intend to be working in the analytics team of e-commerce site, which is generating loads of transactions every day, then you must attain a Web analytics certification

100% JOB Guarantee

Everything said, we provide a 100% job guarantee in writing to our students. We work with multinational companies and have an unmatched track record of placing our students in renowned workplaces. Our Human Resource team works day and night to build links with the major multinational companies. As of now, IP Expert arranges personalized interviews with companies like HCL, TCS, Accenture, Ericsson, Aricent, Tech Mahindra, Wipro, Infosys, among others in the IT field. That said, Web analytics is something that is required by all companies with internet presence so we have tied up with multinationals in several domains including FMCG, health, automobiles, digital marketing, among others. Being one of the best Web analytics training institutes in India, we have ensured that our placement team is refined and, on their toes, always.

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Learn from the industry experts

Our trainers are industry experts and Web analytics-certified professionals who work day and night to train students. IP Expert has hired trainers who have been in the Web analytics industry for more than 10 years or so. Our trainers have handled Web analytics projects of many multinationals and they are all set to share their expertise and experience with our students.


IP Expert offers flexible batch timings for students and working professionals. We provide full time as well as part time courses on weekdays and weekends. You can also enroll for our Web analytics online course and learn from home.

Hands-on Project Training

At IP Expert, we make sure that students learn through experience. As it is said that every specialization includes a hands-on project, we make sure that our students handle several Web analytics projects in the corporate world. Note that you will need to successfully finish the project(s) to complete the specialization and earn your certificate.

Authentic study material

While our course content is based on Google guidelines, we provide professionally designed complete study material including Books workbooks and course videos.

Earn a Certificate

When you finish every course and complete the hands-on project, you will earn a certificate from IP Expert that you can share with prospective employers and your professional network. This certificate will add value to your resume and make you stand out in the digital marketing industry.

100% Job Guarantee

We provide a written guarantee that each and every student of ours will be placed in renowned IT firms. We also make sure that we train our students with the English speaking and Interview handling classes for better job opportunity.

Contact Us

Course Duration : 40 Hours

IP Expert offers flexible batch timings for students and working professionals.We provide full time as well as part time courses so that students can complete their courses as per their convenience, you can also register for our online trainings.

Weekday Batches Monday – Friday
Weekend Batches Saturday & Sunday

Please feel free to write us at info@Ipexpert.in for any queries related to any event, upcoming batch and fee details.

  • Vatika business center
    Sector 28, Gurugram
  • +91 - 8954495006
    +91 - 9289606288
  • Mon to Sat - 9 AM to 11 PM
    Sunday - 10 AM to 6 PM