Web Analytics coures and Certification

Web Analytics is the process of collecting and analyzing website data for any Kind of business. This is used by all online businesses to keep track of their daily, weekly, and monthly website performances. Google Analytics is one of the most preferred tools for web analytics. In this course, you can expect to learn how to effectively use Google Analytics to analyze website traffic and user behavior.

Course Outline

  •   Introduction to Digital Analytics
  •   Data Analysis Fundamentals
  •   Getting started with Google Analytics
  •   Accounts, profiles, and users
  •   Enabling Capabilites
  •   Managing Analytics
  •   Audience
  •   Acquisition
  •   Behavior
  •   Conversions Onboarding


As such, there are no formal pre-requisites to pursue this course. However, the candidate needs to have a basic understanding of digital marketing and search engine like google. Also, before taking up the exam, it is necessary to be thorough with the exam topics.


IP Expert provides more than 17 digital marketing certifications to the students. Out of those, nine are from Google, three Hubspot certifications; one Facebook certification, one Bing certification, and the rest are from affiliated vendors in the industry. You also get a Web analytics expert certification once you pass a online exam from IP Expert.

We make sure that all our students are well-trained before they appear for the exam. Our team of professionals helps you with the registration process as well. Once you pass the certification, you can link to your social media profiles, especially LinkedIn to tell the world what you have achieved.

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What Will You Learn?

In this course, you will understand how to effectively utilizing the Google Analytics. From setting up an account on Google analytics to understanding full reports of the website data, This course brings you an amazing opportunity on how to analyze traffic of any website whether small or big business.

  •   Understand the basics of web analytics, its importance, and how it contributes to business growth.
  •   Learn how to set up Google analytics with website and navigate through dashboard.
  •   Understand how to track campaign performances including user interactions, pageviews, events, e-commerce transactions, and more.
  •   Know how to generate and read different types of reports like audience reports, acquisition reports, and conversion reports to understand user behaviour and website performance.
  •   Learn about user demographics, interests and locations to understand your target audience better.
  •   Learn how to use Google Tag Manager to manage and deploy tracking codes without directly editing on website.
  •   Understand how to effectively track the website data and traffic

How you’ll benefit?

  •   Earn a number of certifications in Web analytics that will add value to your resume, making you a more attractive candidate to employers.
  •   Google Analytics is one of the most widely recognized and highly valuable tools and is used by both big and small businesses to engage with a wider audience.
  •   Businesses are looking for Web analytics certified professionals who can make a significant difference in their website performance, user behaviour, and conversion rates.
  •   You can utilize the Web analytics skills for your own business or work as a freelancers who offer data analysis and optimization services to clients.
  •   Google Analytics certification lead to promotions, increased responsibilities, and better job prospects. With the certification in hand you can earn as much as Rs 8 lakhs and even more with experience.
  •   While there are a lot of people who are skilled in individual digital marketing tactics like SEO and social media marketing, there are very few who are certified in web analytics. Hence, Google Analytics proficiency can set you apart from others and opens doors for career opportunities with low competition.

100% JOB Guarantee

Everything said, we provide a 100% job guarantee in writing to our students. We work with multinational companies and have an unmatched track record of placing our students in renowned workplaces. Our Human Resource team works day and night to build links with the major multinational companies. As of now, IP Expert arranges personalized interviews with companies like HCL, TCS, Accenture, Ericsson, Aricent, Tech Mahindra, Wipro, Infosys, among others in the IT field. That said, Web analytics is something that is required by all companies with internet presence so we have tied up with multinationals in several domains including FMCG, health, automobiles, digital marketing, among others. Being one of the best Web analytics training institutes in India, we have ensured that our placement team is refined and, on their toes, always.

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Learn from the experts

Our trainers are industry experts and certified professionals with years of hands-on experience. They provide invaluable insights, latest trends, and practical knowledge from the live project.


IP Expert offers flexible batch timings for students and working professionals. We provide full time as well as part time courses on weekdays and weekends. You can also enroll for our Web analytics online course .

Hands-on Project Training

Our program ensures that students have experience handling multiple live projects by the time they complete the course. They successfully finish at least 20 real-life industry-based projects to thrive in the field of web analytics .

Authentic study material

While our course content is based on Google guidelines, we provide professionally designed complete study material including textbook, workbooks and course videos.

Earn a Certificate

When you finish your course training and complete your project, you will earn a certificate from IP Expert. This certificate will add value to your resume and make you stand out in the digital marketing industry.


We provide a written guarantee that each and every student of ours will be placed in renowned IT firms. We also make sure that we train our students with the English speaking and Interview handling classes for better job opportunity.