Social Media Marketing (SMM)

This course will enhance your chances to shine in the digital marketing industry by learning about all the channels of social media. According to several reports, there are more than 3.5 billion users on social media around the world, and businesses can reach their niche and grow tremendously. Social media marketing involves finding out what content performs well for your company and how to promote it on social platforms.

Course Outline

  •   Introduction of Social Media Marketing
  •   Social Media Strategy and Planning
  •   Building Brand Awareness on Social media
  •   Types of Content to Post and Promote
  •   Creating Facebook Marketing Strategy
  •   Community Building on Facebook
  •   Instagram Marketing
  •   Twitter Marketing Strategy
  •   LinkedIn for B2B Lead Generation
  •   YouTube Video Optimization
  •   Pinterest Marketing
  •   Social Media Management Tools
  •   Social Media Measurement and Reporting


As such, there are no formal pre-requisites to pursue this course. However, the candidate needs to have a basic understanding of computer science and internet. Also, before taking up the exam, it is necessary to be thorough with the exam topics.


IP Expert provides more than 17 digital marketing certifications to the students. Out of those, nine are from Google, three Hubspot certifications; one Facebook certification, one Bing certification, and the rest are from affiliated vendors in the industry. You also get a SMO expert certification once you pass a simple exam from IP Expert. We make sure that all our students are well-trained before they appear for the exam. Our team of professionals helps you with the registration process as well. You can link your digital certification badge to all your social media profiles, especially LinkedIn to tell the world what you have achieved.

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What Will You Learn?

During the SMO training course, you will learn to work on more than 20 social media platforms, some of the popular ones include Instagram, Facebook, YouTube, Reddit, Quora, LinkedIn, Twitter, WhatsApp, Pinterest, among others. Well, social media optimization is a much wider field with much more to do than just posting and engaging all day long. During the SMO course with IP Expert, we will dive deep into account optimization, social searchability optimization, post optimization, link optimization, and content strategy optimization on several social media platforms.

Do you know a user that taps a link of your website through social media is expected to last longer on the website increasing the session duration and hence increasing the Alexa rank of the website? It is just a simple example. The power of social media is much bigger than that. Businesses build a brand presence on various social channels and then keep increasing their reach every single minute of the day. And every company in the world needs social media. So, just imagine the demand of a social media expert in the industry. IP Expert is one of the best social media marketing training institutes in Delhi and we assure that you will make the most of this course.

  •   Learn to work on as many as 20 social media channels in the industry
  •   Know how to optimize content on each social media platform
  •   Understand functions of account optimization, content optimization, and performance optimization on social media
  •   Learn how to analyze social media performance individually
  •   Understand the strategies specific to each social media with experience
  •   Learn how to engage with influencers through social media
  •   Understand how brands can promote affiliate marketing through social media

How you’ll benefit?

  •   Businesses are realizing the power of social media in reaching their desired audiences and hence they are looking for qualified and certified social media experts
  •   As an Social media expert, you open doors to high-salaried jobs in India and worldwide beginning from Rs 6 lakhs per annum
  •   Social media is an emerging field and hence it opens doors to wide-ranging jobs. You can choose one social media handle and increase your expertise in it or you can just simply be a jack of all social media handles
  •   Again, every niche in digital marketing is interlinked and hence if you are a content writer or an SEO expert, then getting SMO certified will work wonders for you in terms of career benefits
  •   You become an expert of as many as 20 social media platforms, some of the popular ones include Instagram, Facebook, YouTube, Reddit, Quora, Linkedin, Twitter, WhatsApp, Pinterest, among others

100% JOB Guarantee

Everything said, we provide a 100% job guarantee in writing to our students. We work with multinational companies and have an unmatched track record of placing our students in renowned workplaces. Our Human Resource team works day and night to build links with the major multinational companies. As of now, IP Expert arranges personalized interviews with companies like HCL, TCS, Accenture, Ericsson, Aricent, Tech Mahindra, Wipro, Infosys, among others in the IT field. That said, SMO is something that is required by all companies with internet presence so we have tied up with multinationals in several domains including FMCG, health, automobiles, digital marketing, among others. Being one of the best SMM training institutes in India, we have ensured that our placement team is refined and, on their toes, always.

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Learn from the industry experts

Our trainers are industry experts and certified professionals who work day and night to train students. IP Expert has hired trainers who have been in the digital marketing industry for more than 10 years or so. Our trainers have handled various projects on social media and they are all set to share their expertise and experience with our students.


IP Expert offers flexible batch timings for students and working professionals. We provide full time as well as part time courses on weekdays and weekends. You can also enroll for our social media marketing online course and learn from home.

Hands-on Project Training

At IP Expert, we make sure that students learn through experience. As it is said that every specialization includes a hands-on project, we make sure that our students handle several SMO projects in the corporate world. Note that you will need to successfully finish the project(s) to complete the specialization and earn your certificate.

Authentic study material

While our course content is based on Google guidelines, we provide professionally designed complete study material including Book, workbooks and course videos.

Earn a Certificate

When you finish every course and complete the hands-on project, you will earn a certificate from IP Expert that you can share with prospective employers and your professional network. This certificate will add value to your resume and make you stand out in the digital marketing industry.

100% Job Guarantee

We provide a written guarantee that each and every student of ours will be placed in renowned IT firms. We also make sure that we train our students with the English speaking and Interview handling classes for better job opportunity.

Contact Us

Course Duration : 40 Hours

IP Expert offers flexible batch timings for students and working professionals.We provide full time as well as part time courses so that students can complete their courses as per their convenience, you can also register for our online trainings.

Weekday Batches Monday – Friday
Weekend Batches Saturday & Sunday

Please feel free to write us at for any queries related to any event, upcoming batch and fee details.

  • Vatika business center
    Sector 28, Gurugram
  • +91 - 8954495006
    +91 - 9289606288
  • Mon to Sat - 9 AM to 11 PM
    Sunday - 10 AM to 6 PM