Search Engine Optimization (SEO)

SEO courses are designed to teach individuals how to optimize websites to improve their search engine rankings and increase organic traffic. SEO is a cost-effective strategy for driving long-term organic traffic. This course will cover various aspects of SEO, providing you with the tools and strategies to optimize a website and rank it on search engines like Google.

Course Outline

  •   Introduction to SEO
  •   Keyword Research
  •   On-Page Optimization
  •   Technical SEO
  •   Content Creation and SEO
  •   Off-Page Optimization
  •   Local SEO
  •   Useful Tools for SEO
  •   SEO Analytics
  •   SEO Strategies and Trends
  •   Useful Tools for SEO
  •   E-commerce SEO
  •   SEO for Mobile
  •   Website Audit


Generally, there are no strict prerequisites to pursue this course. However, candidates need to have a basic understanding of computer science and the internet. Additionally, some knowledge of search engines such as Google is highly recommended.


IP Expert provides more than 17 digital marketing certifications to the students. Out of those, nine are from Google, three Hubspot certifications; one Facebook certification, one Bing certification, and the rest are from affiliated vendors in the industry. You also get a SEO expert certification once you pass a online exam from IP Expert.

We make sure that all our students are well-trained before they appear for the exam. Our team of professionals also assists you with the registration process. You can link your digital certification badge to all your social media profiles, especially LinkedIn, to showcase your achievements to the world.

Newsletter Subscription

Be amongst the first to know about our latest offers and training updates.

What Will You Learn?

In the SEO course, you can expect to learn a comprehensive set of skills and knowledge related to Search Engine Optimization. SEO is not something that can be learned in a day or so as it has a vast curriculum and expertise comes only with hands-on experience. Here are some of the topics you are likely to learn in an SEO course.

  •   Understand the fundamentals of SEO, its importance, and how search engines work.
  •   Know how to research relevant keywords that are valuable for your website's content and target audience.
  •   Understand on-page SEO techniques including optimizing meta tags, headings, content, and images.
  •   Learn about strategies for creating high-quality and SEO-friendly content that attracts both search engines and users
  •   Understand link building and other off-page tactics to improve a website's authority and reputation.
  •   Understand Technical SEO techniques including site speed, mobile-friendliness, URL structure, and XML sitemaps.
  •   Learn how to list your business on Google with a Business Profile (formerly Google My Business).
  •   Know how to use most popular SEO tools like Moz, semrush, and Ahrefs for keyword research, competitor analysis, and performance tracking.
  •   Learn how to conduct a comprehensive SEO audit of a website to identify strengths, weaknesses, and areas for improvement.

How you’ll benefit?

  •   As businesses continue to focus on their online presence and visibility, the importance of SEO professionals has become essential these days.
  •   An SEO certified professional is valued in the digital marketing industry as ‘search on google’ is still the first choice of consumers when they start looking for products and services.
  •   SEO professionals are required across various industries such as e-commerce, technology, sales, marketing, IT, FMCG, art, or any other business that has an online presence so imagine the scope of your career after getting certified in this area of digital marketing.
  •   An SEO expert in industry gets a package starting from Rs 3 to 4 lakhs, and the amount keeps on increasing with experience. Senior SEO Manager can earn ₹7 to ₹15 lakhs per annum.
  •   If you prefer more flexible work arrangements, you can offer SEO services as a freelancer or start your own digital marketing consultancy. Many businesses, especially small and medium-sized enterprises, seek SEO expertise without hiring a full-time employee.
  •   If you want to become an entrepreneur, understanding SEO will be invaluable for promoting your own business or startup. It can help you drive organic traffic to your website and improve your chances of success.

100% JOB Guarantee

Everything said, we provide a 100% job guarantee in writing to our students. We work with multinational companies and have an unmatched track record of placing our students in renowned workplaces. Our Human Resource team works day and night to build links with the major multinational companies. As of now, IP Expert arranges personalized interviews with companies like HCL, TCS, Accenture, Ericsson, Aricent, Tech Mahindra, Wipro, Infosys, among others in the IT field. That said, SEO is something that is required by all companies with internet presence so we have tied up with multinationals in several domains including FMCG, health, automobiles, digital marketing, among others. Being one of the best SEO training institutes in India, we have ensured that our placement team is refined and, on their toes, always.

Read More


Learn from the experts

Our trainers are industry experts and SEO-certified professionals with years of hands-on experience. They provide invaluable insights, the latest trends, and practical knowledge directly from the live project.


IP Expert offers flexible batch timings for students and working professionals. We provide full time as well as part time courses on weekdays and weekends. You can also enroll for our SEO online course .

Hands-on Project Training

Our program ensures that students have experience handling multiple SEO projects by the time they complete the course. They successfully finish at least 20 real-life industry-based projects, acquiring valuable hands-on experience to thrive in the field of SEO.

Authentic study material

While our course content is based on Google guidelines, we provide professionally designed complete study material including Books workbooks and course videos.

Earn a Certificate

When you finish your course training and complete your SEO project, you will earn a certificate from IP Expert. This certificate will add value to your resume and make you stand out in the digital marketing industry.


We provide a written guarantee that each and every student of ours will be placed in renowned IT firms. We also make sure that we train our students with the English speaking and Interview handling classes for better job opportunity.