Email Marketing Course & Certification

Email marketing is an incredibly effective strategy for brands that want to connect with specific niche audiences. Several studies have shown that marketers who use this tactic often boast conversion rates. There are millions of online businesses using email marketing so you can imagine the demand of skilled email marketers in the industry.

Course Outline

  •   Fundamentals of Email marketing?
  •   Types of email marketing
  •   Setting up email marketing account
  •   Create an Email Campaign Checklist
  •   Develop Emails that Drive Results
  •   Automating your Emails
  •   Best practices to send bulk emails
  •   Tricks to land in inbox instead of spam folder
  •   Email marketing software
  •   Improving ROI with A/B testing


As such, there are no formal pre-requisites to pursue this course. However, the candidate needs to have a basic understanding of computer science and Internet. Also, before taking up the exam, it is necessary to be thorough with the exam topics.


IP Expert provides more than 17 digital marketing certifications to the students. Out of those, nine are from Google, three Hubspot certifications; one Facebook certification, one Bing certification, and the rest are from affiliated vendors in the industry. You also get an Email marketing expert certification once you pass a online exam from IP Expert.

We make sure that all our students are well-trained before they appear for the exam. Our team of professionals helps you with the registration process as well. You can link your digital certification badge to all your social media profiles, especially LinkedIn to tell the world what you have achieved.

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What Will You Learn?

During this email marketing course, you will learn how to create high-quality email marketing campaigns. This course will also cover some of the popular email marketing platform like Mailchimp, HubSpot, and AWeber etc. .

  •   Understand the benefits of email marketing and its importance to your business.
  •   Know how to create optimized email marketing campaigns and target specific audience segments.
  •   Learn how to write engaging and effective email copy, subject lines, and calls-to-action (CTAs).
  •   Learn how to set up automated welcome emails, nurturing emails and cart reminders.
  •   Understand key metrics while A/B split testing and analyzing email marketing data such as open rates and conversions.
  •   Know how to create an email marketing strategy for getting better conversions.
  •   Earn a number of certifications in email marketing that will add value to your resume

How you’ll benefit?

  •   Email marketing is one of the oldest forms of online marketing that still holds relevance, that’s why employers looking for certified professionals who can make a difference with their innovative ideas and email marketing skills.
  •   Email marketing course provides you various career benefits, such as Email marketing specialist, Digital marketing specialist and Email campaign manager.
  •   According to a 2015 study by the DMA, for every $1 spent, an email has an average $38 return on investment (ROI). This is why businesses are always use email marketing and hire professionals who are skilled in this technique.
  •   If you are already working in marketing Job, learning email marketing can lead you to promotions and career advancement opportunities.
  •   You can earn very well, once you are professionally certified in the field of email marketing, Besides, you can start your own business or earn money by taking up freelance projects.
  •   There are over 100,000 certified email marketers who are transforming the digital marketing industry, now, you have the opportunity to join this thriving community and enhance your value.

100% JOB Guarantee

Everything said, we provide a 100% job guarantee in writing to our students. We work with multinational companies and have an unmatched track record of placing our students in renowned workplaces. Our Human Resource team works day and night to build links with the major multinational companies. As of now, IP Expert arranges personalized interviews with companies like HCL, TCS, Accenture, Ericsson, Aricent, Tech Mahindra, Wipro, Infosys, among others in the IT field. That said, Email marketing is something that is required by all companies with internet presence so we have tied up with multinationals in several domains including FMCG, health, automobiles, digital marketing, among others. Being one of the best Email marketing training institutes in India, we have ensured that our placement team is refined and, on their toes, always.

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Learn from the experts

Our trainers are industry experts and certified professionals with years of hands-on experience. They provide invaluable insights, latest trends, and practical knowledge from the live project.


IP Expert offers flexible batch timings for students and working professionals. We provide full time as well as part time courses on weekdays and weekends. You can also enroll for our email marketing online course .

Hands-on Project Training

Our program ensures that students have experience handling multiple live projects by the time they complete the course. They successfully finish at least 20 real-life industry-based projects to thrive in the field of email marketing.

Authentic study material

While our course content is based on Google guidelines, we provide professionally designed complete study material including textbook, workbooks and course videos.

Earn a Certificate

When you finish your course training and complete your project, you will earn a certificate from IP Expert. This certificate will add value to your resume and make you stand out in the digital marketing industry.


We provide a written guarantee that each and every student of ours will be placed in renowned IT firms. We also make sure that we train our students with the English speaking and Interview handling classes for better job opportunity.